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From Messy Data to Measurable Impact: A Case Study in Lead Management
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MQLs Aren’t Dead—But Your Definition Might Be
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From Doubt to Confidence: Mastering the C-Suite Journey
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AI Is Making Marketing Specialists Obsolete #ChangeMyMind
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DEI Cuts are Revenue Cuts #ChangeMyMind
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Navigating AI: Unlocking Growth with Intelligent Agents
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Transformative Leadership: Building Resilience in Revenue Teams
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The Future of Operations: Harnessing AI for Predictive Insights
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AI with a Human Touch: Empowering Leaders to Lead with Authenticity
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Mastering AI in Marketing: From Junior Colleague to Revenue Generator
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Unlocking Data Potential: Streamlining Your Infrastructure for Revenue Growth
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The Consumer Connection: Unlocking Insights for Authentic Marketing
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Rethinking B2B Sales: Adapting to the Digital Native Buyer
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Mastering Marketing Attribution: Uncovering the Secrets to Revenue Impact
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Deliverability Dynamics: Navigating Email's Ever-Changing Landscape
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Haircut vs. Tattoo: Mastering Decision-Making Strategies
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Leadership at the Helm: CEOs' Role in Unifying Revenue Teams
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Mastering Market Diagnosis: The Key to Effective Communication Strategy
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Banish Cold Outreach: Innovative Approaches to Boost Client Trust
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Inclusive Innovation: The Economic Imperative for Diverse Sales Teams
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My Journey with Rachel Minion: From Side Hustle to Six Figures
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Human-Centric Branding: How Authentic Connections Drive Success
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Budget-Friendly Breakthroughs: How Research Drives Revenue
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Mastering Conversion Rate Optimization: Closing the Gaps in Your Funnel
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Unlocking Growth: Building a Marketing Ecosystem for Lasting Success
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Pipeline Mastery: How Owning the Pipeline Number Transforms Marketing Leadership
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Evolving SDR Roles: The Future of Personalization and AI in Sales
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Visual Impact: Crafting Presentations That Speak Louder
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Content Creation Revolution: 30 Days of Material in Just 90 Minutes
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From Generalist to Specialist: The Ultimate Guide to Vertical Focus
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From Data to Deals: Strategies for Aligning Marketing and Sales to Drive Revenue
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The Art of Moving Forward: Marketing Strategies for an Ever-Changing World
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The Pipeline Velocity Imperative: Aligning Marketing and Sales for Better Results
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When Things Go Sideways: Managing a Communications Crisis
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Ecosystem-Led Growth: Revolutionizing Your Go-To-Market Strategy
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Scaling Strategies for Success: Maximize Impact with Limited Resources
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Continuous Conversion: Why Your Website Needs Constant Care
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Data-Driven Personalization: The Secret Sauce for Customer Retention
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Navigating Remote Work: Building Trust and Flexibility in the Modern Workplace
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Navigating International Markets: Essential Strategies for Revenue Teams
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Resilience in Leadership: Guiding Teams Through Emotional Fatigue
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Beyond the ICP: Exploring Influence in Partner Ecosystems
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My Journey with Neil Rogers: From Bartending to Boardrooms
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Crafting the Click: Mastering Email for Meeting Success
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The Selfless CMO: Embracing Servant Leadership
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Board Seat Battle: The CMO’s Dream vs. Reality
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My Journey with Deidre Hudson: Embracing the Journey of Intention
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The Predictive Power of VOC: Navigating Beyond NPS
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SEO and SEM in the Age of AI: Adapting to Change
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Heinz on Growth: Shaping Success in Brands and Business
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Collaborative Velocity: Accelerating Pipeline Together
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Mastering B2B Customer Marketing: Strategies for Retention and Growth
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Unleashing Potential: Women Empowering Women
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Building a Better Tomorrow: ESG Strategies for Impactful Marketing
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Gap Sales Approach: The Key to Customer-Centric Sales
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Podcasting Power: Building Relationships That Last
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Executive Caregivers: Managing Work and Elderly Parents
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Two Leaders, One Vision: The CEO & CMO Alliance That Transformed a Brand
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In-House vs. External: Crafting the Ultimate Marketing Ecosystem
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The Profitable Partnership: Navigating Revenue-Generating Alliances
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The Attribution Debate: What Level is Worth It
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From Corporate to Creative: Navigating the Entrepreneurial Journey
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The Tipping Point: Signs You're Ready to Outsource Marketing Efforts
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Events Reimagined: How AI is Shaping the New Normal in Experiences
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Email Fight Management: The Secret Engine Behind Email-Driven Growth
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CMO vs. CXO: Who Owns the Customer Journey
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Reading the Room: Mastering Body Language and Non-Verbal Communication
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The Heart of Marketing: Staying True to Brand Authenticity & Purpose
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Emotions in Motion: Marketing Strategies that Reach the Heart
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Channeling Success: Navigating the Creation of a Powerful Reseller Channel
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From Chaos to Clarity: How to Get Your Marketing Data in Order
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The Heart of Success: A Leader's Guide to Highly Engaged Teams
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Deciphering Customer Desires: From Insights to Brand Promise Delivery
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Revenue Takeover on Revenue Rehab: Author Discussion
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My Journey with Alex Levin: From Product Manager to CEO
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Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Personas
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Content ROI: How B2B Teams Measure & Optimize for Success
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The Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity
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The Power of Podcasting: Cultivating Brand Love through Authentic Stories
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Filling the Void: Strategies to Overcome the Executive Competency Gap
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Champion Tracking: Unearthing Hidden Pipelines in B2B Marketing
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Sustaining Success: The Integral Role of Customer Success in Revenue Teams
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AI Powered Content Creation: Key Considerations When Getting Started with AI
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Outsource to Outperform: Unlocking Growth by Embracing External Expertise
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Marketing for Every Stage: Strategies for Pre-Launch, High Growth, and Mature Companies
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Executive Burnout Roundtable: Recognizing, Recovering, and Reentering
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Executive Burnout: Turning the Tide for a Healthier Leadership Journey
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From Transactions to Trust: The Role of Relationship Sales
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The Art of the Scrappy ABM: How to Achieve Big Results Without Big Ad Spend
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The Ever-Evolving Role of RevOps: Challenges and Opportunities
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AI and Marketing: A Love Story in the Making
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The Flaws of Marketing Attribution: Exploring the Limitations of Software-Based Solutions
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TikTok for B2B: Advice for CMOs Considering Experimenting
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RevOps as a Growth Driver: Why CMOs Need to Invest
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Personal Brand Building on LinkedIn: Option or Requirement + Tips for How
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Building Trust: 3 Ways to Gain More Credibility With the C-suite
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Sales Management Misconceptions: Why the Most Popular Techniques Don't Work
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The #1 Reason CMOs Get Fired: Lack of Alignment With Their CEO
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Brand Positioning: Achieving Growth, Even with Non-Mission Critical Offerings
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The Modern Marketing Playbook: Advice for Early Stage Tech Startups
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Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to Panic
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My Journey with David Meyer: Starting from 6 people in a Livingroom
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Kickstarting Lead Flow: Strategies and Tactics to Becoming a Content Machine
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Influencer Marketing: Leveraging Leaders & Advocates to Drive Demand
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Marketing & Sales Divide: Perspective from Both Sides
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My Journey with Mike Simmons: An Uncommon Career Path to GTM Leadership
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Gated vs Non-Gated Content: Taking Sides on the Issue
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My Journey with Tyler Shields: Analyst, Investor, CMO
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Competitive Intel vs. Competitor Obsession: Striking the Right Balance
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Not Cookie Cutter: A New Approach to Event Sponsorship to Drive Mutual Value?
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CMO Exit: Securing a Coveted Board Seat
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Aligning With Sales: Listening, Saying No, and Creating a Positive Feedback Loop
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Web3: What it Means for B2B Marketers
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Event Sponsorship: Value or Waste
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Managing Through Rough Times: How to Lead with Vulnerability and Authenticity
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Growth & Scaling: Achieving a Successful Exit as CMO
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Growth is a Holistic Objective: Measuring Success Across the Revenue Cycle
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Secret Sauce of Data: Leveraging Product Data for SaaS Marketing Leaders
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Considering Being a Fractional CMO?: Tips to Get You Started
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Journey + Process: Unlocking the Values of Existing Customers
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Meaningful Pipeline: More Spend is NOT the Answer
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CMO Exit Strategies: Fractional CMO
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Voice of the Customer: Understand your customers needs and feelings
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CMO In Residence: Leading at a Venture Capital Firm
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Clean Up on Aisle 11: Turnaround Strategies When You've Inherited a Dysfunctional Team
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Building a Diverse Team: Challenges in Recruiting Diverse Talent
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Service-Market Fit: Mastering Market Fit Isn't Just for Product Orgs
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Finding Your Tribe: The Importance of Community for Personal Growth
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Demand Generation: What's Working, What's Not and the Role Messaging Plays
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Customer Advocacy: The Key to Winning at NetNew and Retention
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Perfecting the Customer Experience: Addressing the Changing Buyer Journey
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Celebrate Your Small Wins: Leading to Create a Collaborative Culture
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Conscious Uncoupling for CMOs: Moving Sideways to Move Up
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The People Part of Leading Marketing: Employee Development and Organizational Competency
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Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power
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Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way
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Making of a Brand: Brand is Everything, Everything is Brand
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Everyone Has an Opinion: Building Influence Across the Organization
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Out With The Old...Or Not: Change Management
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Ladylike in the Conference Room: F%$# That, Bring Your Authentic Self
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The Anti-Bias CMO: How Pro-Growth CMOs Can Help Eliminate Unconscious Bias in Marketing
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The Digital Dilemma: Adapting to Multi-Generational Audiences
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Visionary Leadership: The CMO’s Market-Driven Journey to CRO
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Brave Creatives: The Importance of Risk-Taking in Marketing
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The Case for Email: Why Executive Attention is Crucial
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Email ROI Unlocked: Unraveling Insights from Litmus's Report
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My Journey with Tracy Sestili: Going from CMO to CRO
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Avoid the Hype: Making Smart Choices in Marketing Tech
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From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth
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Inbox Enlightenment: Transforming Old Advice into New Revenue
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Un-Siloed: Leading a Single Revenue Team
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